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Draft / Incomplete CoinStand Brief
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John Caceres |
Feb 20
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John Caceres |
Feb 20
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Attached version I added to.I didn't touch the history really, but did add to/modify:objectivestrategycommunications strategybtw d/l this:- show quoted text -On Thu, Feb 19, 2015 at 10:48 PM, John Caceres <jo...@btc.com> wrote:Rami:Attached is a word document containing an initial draft of the creative brief for CoinStand. What is there is not even proofed. It's a brain dump. There are holes that need filling such as copy points, mandatories and the personality of the brand...a la "tone."Please complete these and send back for my review. When we feel good about it, we'll send to Josh for his feedback.Thanks, JohnJohn C. CaceresChief Marketing OfficerBusiness Technology for Cryptocurrency34 East Dudley Town RoadBloomfield, CT 06002917.882.0900 - Mobile802.359.7569 - VT Office
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John Caceres |
Feb 20
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Attached version I added to.I didn't touch the history really, but did add to/modify:objectivestrategycommunications strategybtw d/l this:On Thu, Feb 19, 2015 at 10:48 PM, John Caceres <john@btc.com> wrote:Rami:Attached is a word document containing an initial draft of the creative brief for CoinStand. What is there is not even proofed. It's a brain dump. There are holes that need filling such as copy points, mandatories and the personality of the brand...a la "tone."Please complete these and send back for my review. When we feel good about it, we'll send to Josh for his feedback.Thanks, JohnJohn C. CaceresChief Marketing OfficerBusiness Technology for Cryptocurrency34 East Dudley Town RoadBloomfield, CT 06002917.882.0900 - Mobile802.359.7569 - VT Office
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John Caceres |
Feb 20
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Rami:If you haven't already, please review the Conroy and co creative Brief as a guideline for what I commented about earlier; project wise, it is the same as what we are doing with coinstand. I may have time this afternoon to work on this if you're having a hard time. Also, what Josh provided to you and me may be helpful as well for content. Hope that makes sense. Effectively, the comm points are a laundry list of what we want to communicate, the support points to our strategy that helps us fulfill our objective while informing the reader.Hope that helps.John- show quoted text -
On Friday, February 20, 2015, Rami Abramov <rami@btc.com> wrote:Attached version I added to.I didn't touch the history really, but did add to/modify:objectivestrategycommunications strategybtw d/l this:
On Thu, Feb 19, 2015 at 10:48 PM, John Caceres <john@btc.com> wrote:Rami:Attached is a word document containing an initial draft of the creative brief for CoinStand. What is there is not even proofed. It's a brain dump. There are holes that need filling such as copy points, mandatories and the personality of the brand...a la "tone."Please complete these and send back for my review. When we feel good about it, we'll send to Josh for his feedback.Thanks, JohnJohn C. CaceresChief Marketing OfficerBusiness Technology for Cryptocurrency34 East Dudley Town RoadBloomfield, CT 06002917.882.0900 - Mobile802.359.7569 - VT Office- show quoted text -
--John C. CaceresChief Marketing OfficerBusiness Technology for Cryptocurrency34 East Dudley Town RoadBloomfield, CT 06002917.882.0900 - Mobile802.359.7569 - VT Office