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Marketing Services Documents
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John Caceres
Feb 19
Other recipients: ra...@btc.com, jo...@btc.com
Rami: Attached you'll find three documents: 1: Marketing Communications brand review for a client, Conroy & Company, to pitch the business. This was used to demonstrate knowledge of the client and market served. This is just background for your o
Rami:

Attached you'll find three documents:

1: Marketing Communications brand review for a client, Conroy & Company, to pitch the business. This was used to demonstrate knowledge of the client and market served. This is just background for your own knowledge and insight.

2. Project / Creative Brief for the same client. This does not have be a long winded document. Rather, it should be succinct. It outlines all the elements that are to be executed while defining Purpose, Objective, Strategy and so on. It serves as the blueprint for execution of work to be completed. This is done before pen gets to paper / finger to keyboard ensuring that all stakeholders are in alignment with the task(s) at hand. It will be shared with art directors, copywriters and clients (first, for approval). We have internal clients here e.g., Josh.

3. Project / Creative Brief for Ad development for another client, ImageTek. The purpose of sending you this is for production timetable / timeline templating.

4. Template for creative brief which will need to be developed.

I'd like to you take a stab at the brief and timeline. I will review it upon completion and of course, I am available should there be any questions.

Thanks, John

John C. Caceres
Chief Marketing Officer
Business Technology for Cryptocurrency
34 East Dudley Town Road
Bloomfield, CT 06002
917.882.0900 - Mobile
802.359.7569 - VT Office
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Attachments (4)
Conroy&CompanyMarCom12.10.10v2.doc
114 KB   View   Download
CandCBrief12.10.22.v1.doc
57 KB   View   Download
Marketing_CreativeBriefTemplate12.02.19.doc
45 KB   View   Download
ImageTekGrocersDirAdbrief14.01.14d2.doc
71 KB   View   Download
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